The study examines how personality traits influence graduate business students' career choices, particularly their decisions to start their careers in the accounting profession and, if so, at a Big 4 or smaller accounting firm. Utilizing survey data from 348 students, the research explores the relationship between personality, as defined by "bright" and "dark" traits, and career preferences. It specifically looks at how traits like openness to experience and narcissism affect the likelihood of choosing a career in accounting or opting for a position at a Big 4 firm.
Feeling inspired? Share these insights on social.
Gain Access
